Minggu, 13 Desember 2015

Why You Should Plan Your 2016 Social Media Strategy Now



With the holidays approaching and the prospect of time off, vacation, presents and parties, it can be really hard to try and focus on January and beyond. Like, really, seriously challenging. But you need to bite the bullet and start planning your 2016 Social Media Strategy now.

Why is now the right time?

First of all, many people close out the year by doing retrospectives. They look back on their efforts, identify what worked and what didn’t, close out their quarterly and yearly goals, and generally immerse themselves in the year that was. All of that information should absolutely guide your entire 2016 strategy.

You should continue doing whatever was working well—and allocate budget accordingly—possibly expanding on it or ramping it up in the new year. You should identify the weaknesses in your existing strategy and plot out ways to plug those holes starting in the first quarter.

You can also break down what topics that you covered in great detail and establish those that deserve more attention in 2016. Finally, look at what people are already predicting as social trends for the new year, and ensure you’re prepared for swings in that direction. In summary, the final few weeks of the year should provide you with the insights and data that will make your next year more productive.

Another reason to start planning your 2016 Social Media Strategy right now is the simple fact that the first few weeks of January are probably going to be very unproductive. We all have this idea in our heads that we’ll come back from the holidays refreshed and raring to go. The truth is, most of us sit back down at the desk that first week of January with a big frown on our faces. Another holiday has come and gone and, let’s face it, we’re not all that excited to be back at work. People tend to take time getting back into the swing of things, and it’s very unlikely that you’ll be able to hammer out your next strategy during this crucial period.

Instead, build your strategy now, so that when you get back to work you already have a plan laid out. It takes far less concerted effort to follow the plan than it does to create the plan in the first place.


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